In 2003, the iconic Navajo Loop Trail, along with some other sites in Bryce Canyon National Park, needed repair. But with park funds tight, Ruby’s Inn, located just outside of Bryce, saw an opportunity to help.
Ruby’s launched the “Dollar Check-Off” program in 2004 that gives guests the option to donate $1 for each night of their stay to the Bryce Canyon National History Association. In the years since, it has raised $700,000 for the history association at its three hotels: Best Western Plus Ruby’s Inn, Best Western Plus Bryce Canyon Grand Hotel and Bryce View Lodge.
“The program has grown to be a valuable resource to the Bryce Canyon National History Association, as there are limited funds for parks,” says Lance Syrett, general manager of Ruby’s Inn.
Donations have funded wildlife studies, paleontology research and education materials.